About Us

In 2004, Romaine Coonghe realised that although she could easily find discounted designer and boutique labels for adults, nobody was catering for time-hungry, working parents like herself who want to dress their children in beautiful, stylish, high-quality clothing and accessories at affordable prices.

Junior Style was born.

As a working mother of two with extensive experience in designer clothing sales, Romaine works with a small team to source pieces that she would be happy for her own children to wear or use. Junior Style collaborates with established brands as well as up and coming designers to source quality products at great prices.

Our highly regarded exclusive London Sales Events have been running since 2004 and are visited by people from all over the UK and Europe. In January 2011 we introduced online 72hr flash sales so that more parents could have access to our great deals on beautiful clothing.